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Birds Eye View

Task

Return Birds Eye to the heart of modern British mealtimes.

Insight

Mealtimes in the UK are a barometer of our culture and values. Each moment can tell a story and unravel a fascinating insight into peoples' lives. Birds Eye have the right to be the curator of this message, as they have been a dinner table staple for 60 years.

What we did

Birds Eye commissioned world renowned photographer Martin Parr to surface what a truly modern British mealtime looks like. To win the chance to be one of his subjects users uploaded their own images onto a micro-site, with the final images being exhibited in London.